50/50 Grind, Eagle Rock CA
My boy Rob holds down the shop with the MPC!! Beats are crazy!!
Fresh brands like New Balance, AF1's, Cerbae, and Mama for the ladies.

They also preview an Artist installment once a month.
Kinds of shoes,Monochrome dress trends,The best shoes.
My boy Rob holds down the shop with the MPC!! Beats are crazy!!




I still couldn't believe this was a Skateboard premier. The theater was jam packed and looked more like a major concert was taking place.
Saw some familiar faces from the Bay Marcel, Eddie, and Ando (FTC)
Hunter and Kevin (Nike SB) opened up the show
The skating was really good, but wasn't to sure about the takes in between. I'll give them credit for trying to do something different, and different it truly was.
Popcorn
After the movie the after party continued upstairs at a huge club called the Highlands. Just like the premier the party was packed. Nike really does know how to throw a party.
The young homey Jack Curtin (DGK, RBK, LRG...) was there. This kid lives the life. Every time I talk to him hes off to skate Europe, or Asia or some other crazy place. Getting paid to do what he loves. Not to say throwing yourself down twenty stairs or some crazy rail isn't hard work. His LRG / FTC stadium jacket was pretty rad too.
On the way out I ran into Alex (ITF) and Brandon (Brand1 Design) These are a couple of the guys behind Can Goods. look out for the LA event in mid March. there going to go big with this one.

these geometric patterns and shapes were crazy. all paneled together in one to create an environmental effect.
There was even this weird little loft. and upstairs was a head banging continuously against the wall. The installation was full of these primitive robots creating bizarre sounds. I could only imagine that this is what goes on in insane mans head. It was time to leave. meaning the environment was effective.
